Link Building Ideas 1 2 3

PHASE III – Marketing Strategy / Link Building Design 

Brainstorming on how to best generate sales of domains in the short run while at the same time preserving relationships and versatility in my links.  –> Enter link-building software

Now that my sites are all up with pricing and landing pages as well as blogs developed and social media accounts acquired, I’m ready to start pumping out the info to the inter-webs!  In order to maximize residual value of my link-building grunt work, I want to choose a way to plant links which will help me build my most important brands, and that means building links to my root domain: Ideabuds.  From Ideabuds, I can direct people to what interests them the most, but I need to get them here first.

This means an eventual overhaul of the Ideabuds Landing Pages so that once they land, they can quickly and easily find what most interests them and their clicks will tell me more about them.  That’s going to be a project, and an unnecessary one for now since I can just take everyone to the domain market and hopefully get some buyers.  This means that for now, I just have to decide what the link will look like so the girls can start copying and pasting it everywhere:

Here is what I decided to:

Have one manage Infomogul and the other manage Ideabuds, and I’ll use some software I’ll call LinkerPro (LP – even though this software is NOT the LinkerPro ref tw: @RexSFO) to create a powerful link tracking and traffic management system.

LP allows me to track clicks, and unique visitors, while at the same time maintaining the versatility of the destination of these links.  What I mean is I can change where the links take them from my control center even months after they’ve been placed by the girls. How does this work?

LP allows me to set a flexible destination url (in my case for now that is the domain market place at http://foresight.domains).  So the link will take them there even though the link “says” something else.  The links will take on the form of the domain’s blog they are created through.  For example:

http://ideabuds.com/tw3 is my LP link to take people to http://foresight.domains

So they see the ideabuds link, but end up at foresight.domains.  In case this seems like trickery, it’s really not – foresight domains is a subdomain of ideabuds, my root domain – we are all one big happy family!

Anyway, the beauty in this is that once I get my landing pages ready here at Ideabuds.com, I can just change the destination of the LP link to take them right there instead of the domain market place.

Currently, we are sort of blindly marketing domains to anyone involved in #marketing with a serious twitter / instagram following, and in all likelihood they might like a bit of an introduction to Ideabuds before they just end up at my domain market.  Maybe they want to see a little youtube of what domains are, or maybe they would prefer to read about Infomogul or KeywordControl (my SEO / Content Creation blog fleet) rather than domain names – or maybe they are more sales minded presently and would be interested in my book, Obstacle Running – Evolution of the Selling Mind by RJ DeLong, or perhaps the lifestyle blog of NameSurf, an account of how I’m traveling the world trading domain names and catching waves.

That is what the landing pages will find out, and instead of just losing perfectly good traffic, I can reroute it to something they might want from Ideabuds in a different way.

If I had laid links in the old fashioned way:

  1. I’d only have a traffic count on arrivals to the site (from GA), I would have no idea which exact link on a page or domain they actually clicked.
  2. I could never use these links in another way later, they would ALWAYS take people to foresight.domains – even after I sell that domain to someone else!
  3. LinkerPro allows me to see which EXACT links people tended to click on more so I can design them more that way in the future.

Example:

Just already today I’m learning that people click more often on the description link in my twitter profile than on the link that is placed in the actual place designed for the link to be: the website box. —> ideabuds.com/tw1 got more clicks than the ideabuds.com/tw2.

Comparing Link Click Ratios
Description link tw1 gets more clicks than website link tw2

 

It could be because of the phrase, “check out my best ideas” preceding it and that the reader thinks it will take them somewhere different than the link below (since they are different endings on the links).  Also, why click on a main website when there is another link right there saying this is the BEST part of the website?  Anyone who wants to know more will choose the first to get a sense of who I am and what I’m about.

4. In another expansion of the LinkerPro concept, it allows me to segment my marketing by activity type: follows vs. commenting vs. direct messages vs. email vs. you name it.

Here are my links to start out with I wanted to keep things very simple for my “link carriers” but I also wanted to provide a deep segmentation analysis for which activities on twitter generate the most clicks: 1. Following, 2. Commenting / Tweeting @ people, or 3. Direct Messaging?

  1. Following

I showed the girls the email Twitter sends out to you when someone follows you:

A good example of how to design your profile to get follows from following
This shows what people will see when I follow them.

 

I like how this user says: “let’s you” immediately giving us a feeling of being helpful to allow us to do something, instead of pitching something at us.  I therefore decided to model my profile similarly: “Helping companies to…” Â

Ok well back to the topic:

  1. Following someone will be more effective if you create a draw out of the little profile line and pique their curiosity to click your link and see if you are worthy of a follow.
  2. My second method is tweeting @ people who are influential and essentially gaining friends in important places as well as some exposure on their wall.  I’ll inject myself into various conversations in an intelligent way if I can quickly or I’ll simply say hello and introduce myself and put the link to my page.
  3. After I’ve followed them, commented on something they said, and tweeted something (ideally great content) at them, I can direct message them.

These three actions are segmented in the following ways, and similarly for Instagram.

Links segmented by activity
How to segment your actions to see highest ROI per hour of marketing

The TW is so the girls know to use that link on twitter, and IG on instagram, the 1 and 2 I placed in the profiles so those will show clicks I get from follows.  The 3 is their primary link, it used when commenting in public or tweeting at someone in public.  The 4 is for links used in direct / private messages.

Clearly there is WAY more complexity that we could choose to implement, but for now I wanted to keep it VERY simple for the girls.  Just make friends online, and share our website, in time I can create better content and once they get better at understanding which users might like which content better and they memorize their links, we can grow this to more complexity and personalization.

A few ideas for later?

  1. #Marketing users CTR vs #Entrepreneur CTR or #Finance CTR etc.
  2. Average # of followers Link segmentation
  3. Low Tweet / High Follower Ratio Tweeters – Perhaps our links will stay on and get more FaceTime longer?
  4. Many other ideas – I can think of hundreds I’m sure

 

How to Identify Strong Trends and Enter on Consolidation

I had noticed that the 20 period moving average seems to act as support in strong stocks on the day, and that price often consolidates sideways until it meets the 20 MA where it often bounces off and continues the next leg of its run.

From Raschke Ch. 10 The Holy Grail, I learned a method for measuring the strength of a trend and a more precise method of entry and exit using the ADX and a trailing 1-bar high buy stop.

Raschke Ch 10

FOR BUYS (SELLS ARE REVERSED)

1. A 14-period ADX must initially be greater than 30 and rising. This will

identify a strongly trending market.

 

2. Look for a retracement in price to the 20-period exponential moving average.

Usually the price retracement will be accompanied by a turndown in the ADX.

 

3. When the price touches the 20-period exponential moving average, put a buy

stop above the high of the previous bar.

 

4. Once filled, enter a protective sell stop at the newly formed swing low. Trail

the stop as profits accrue and look to exit at the most recent swing high. If you

think the market may continue its move, you might exit part of the position at

the most recent swing high and tighten stops on the balance.

 

5. If stopped out, re-enter this trade by placing a new buy stop at the original

entry price.

 

6. After a successful trade, the ADX must once again turn up above 30 before

another retracement to the moving average can be traded.

 

Investing Book Reviews and Lessons Learned

So far these books have proven to be the most helpful to me in learning how to invest and trade.  Below is a library of clickable links below and you can download from there.

 
1. Way of the Turtle
2. Market Wizards
3. Reminiscesnes of a Stock Operator

 

This was years ago, and these were great reads, fun, but more intro to what trading is like book, and gave me a good mindset for how to think about trading and what to expect books.  However, Way of the Turtle gives some good quant stuff too.

 

4. One Good Trade by Bellafiore at SMB (comes recommended by several THT guys including Nate).  Bellafiore taught me the Held Bid / Offer and how to read the tape – this really helped my level 2 understanding, and gave me by best type of trade (lowest risk and highest reward).

 

5. Mastering the Trade – John Carter (Nate’s Favorite)
It definitely helped a ton by validating certain entry / exit signals like 3 bars in a row for reversal, and he breaks down a lot of types of trades he does quickly and gives you clear systematic entries / exits.  It helped A LOT.

 

What I wanted to learn / develop –> Why I’m choosing the books I am
I wanted to improve at both tape reading and also develop a valid system that was not based on impulse or some indescribable coalesced discretion for entry and exit.  I wanted clear decisions every time.  For me, one of the most annoying things is when I ask a trader a question about how you know when to enter and exit and they say, “it depends.”  It depends is the lazy answer, and often shows a trader hasn’t written a trading plan and isn’t taking only the best trade setups and executing risk management the same every time.  I wanted to be able to code my system someday and until then be able to follow it and know that if I simply followed it to the letter, it would work.  I also wanted to get in during the morning and ride my stocks all day operating with it in the background as I find more trades, not needing to be babysit it all the time.

 

Thus the following titles appealed to me:
6. Candlestick and Pivot Point Trading Triggers – John Person
7. High Probability Trading Strategies – Robert Miner
8. Trading the 10:00 Bulls – Geoff Bysshe

 

Person – A bit too slow and I put it down rather quickly, although I would return to it bc it did seem like good info, but just a little too slow and inefficient in his writing.

 

Miner – Probably one of my favorites of all the books I’ve read.  He teaches you to combine several criteria for estimating entry and exit prices, especially dual time momentum and elliot wave pattern.  I found dual time momentum a bit too stringent and cumbersome for intraday trading (he uses it on the weekly chart compared to daily), but I did come to understand what the standard time frames were  and how to evaluate momentum a bit more.  Elliot wave pattern and his trade management system of when and where to move stops and to always enter and exit with stops has enhanced my trading probably the most.  Elliot wave patterns helped me to hold my winners longer by withstanding what were likely temporary drawdowns on pullbacks as well as provided a systematic way to know if the trend was changing.   This and that on the concept of the 2 share entry and exit 1/2 position to cover stop he agrees with Carter, and that really helped my losers turn to scratches.

 

Bysshe – This is the ORB system – I read it in 2 days since its only 70 pages.  It has been the backbone of how I find my trades and I think allows a good systematic way to find which stocks to watch.  It provides a way to get in early and taught me to trade breakouts with clear price entries.  My results became consistently profitable as a result of this system.  It is based on what the author noticed tends to happen as a stock’s price crosses its opening range (it tends to breakout).  Since opening ranges happen every day in every stock it gives you a way to find VALID trades every day.  If you don’t like breakouts, you can trade based on the consolidation after the breakout, but I choose the breakout since it gives me a systematic clear price of entry, less guesswork.  Since Opening Range is something I’ve seen in other books and a number of authors talk about it, I chose this as a focus area for now.  Also, if I can’t trade the open successfully, then I don’t see the midday bc I’ve hit my my stop so that’s the first thing to learn.  

 

So in order to gain more expertise in OR I’m reading: 

 

9. Day Trading with Short-term Price Patterns and Opening Range – Tony Crabel

 

Crabel – This is a statistical study over years of research using various patterns and their relative probability and average net gain.  The first 2 pages of reading it I was like holy shit this is like the holy grail.  He introduced new concepts such as Early Entry (when a stock has twice the size of the average first 5min bar on the open), Thrust (bars that subsequently increase in size and are the same direction), Inside Days (when the daily bar high and low are both inside the previous day’s high and low), and Narrow Range Days.  All of which tell you something about the respective probability of an ORB being successful, and how successful.

 

I am only 30 pages in and already I’ve learned a lot – haven’t applied it yet though, except to identify momentum reversals without using an indicator.  This has saved me some money already.  

 

From here, I plan to read the following:

 

10. Dark Pools – Scott Patterson (recommended by Doyle)
11. The Disciplined Trader – Mark Douglas (highly recommended by Carter and others)
12. Steve Nison – Candlestick Course 
13. Speculation a Profitable Profession – W.D. Gann (Miner mentions Gann)
These are more general types of books I have a feeling, but I’d like to get this basic knowledge.

 

I also want to learn about market timing besides fib time rets, mechanical systems (since I’ve seen a lot of things happen with 15c intervals), something on momentum, and something on arbitrage because it seems smart and low risk to me.

 

Thanks for asking, and would love to know your reading list as well,
RJ