PHASE III – Marketing Strategy / Link Building Design
Brainstorming on how to best generate sales of domains in the short run while at the same time preserving relationships and versatility in my links. –> Enter link-building software
Now that my sites are all up with pricing and landing pages as well as blogs developed and social media accounts acquired, I’m ready to start pumping out the info to the inter-webs! In order to maximize residual value of my link-building grunt work, I want to choose a way to plant links which will help me build my most important brands, and that means building links to my root domain: Ideabuds. From Ideabuds, I can direct people to what interests them the most, but I need to get them here first.
This means an eventual overhaul of the Ideabuds Landing Pages so that once they land, they can quickly and easily find what most interests them and their clicks will tell me more about them. That’s going to be a project, and an unnecessary one for now since I can just take everyone to the domain market and hopefully get some buyers. This means that for now, I just have to decide what the link will look like so the girls can start copying and pasting it everywhere:
Here is what I decided to:
Have one manage Infomogul and the other manage Ideabuds, and I’ll use some software I’ll call LinkerPro (LP – even though this software is NOT the LinkerPro ref tw: @RexSFO) to create a powerful link tracking and traffic management system.
LP allows me to track clicks, and unique visitors, while at the same time maintaining the versatility of the destination of these links. What I mean is I can change where the links take them from my control center even months after they’ve been placed by the girls. How does this work?
LP allows me to set a flexible destination url (in my case for now that is the domain market place at http://foresight.domains). So the link will take them there even though the link “says” something else. The links will take on the form of the domain’s blog they are created through. For example:
So they see the ideabuds link, but end up at foresight.domains. In case this seems like trickery, it’s really not – foresight domains is a subdomain of ideabuds, my root domain – we are all one big happy family!
Anyway, the beauty in this is that once I get my landing pages ready here at Ideabuds.com, I can just change the destination of the LP link to take them right there instead of the domain market place.
Currently, we are sort of blindly marketing domains to anyone involved in #marketing with a serious twitter / instagram following, and in all likelihood they might like a bit of an introduction to Ideabuds before they just end up at my domain market. Maybe they want to see a little youtube of what domains are, or maybe they would prefer to read about Infomogul or KeywordControl (my SEO / Content Creation blog fleet) rather than domain names – or maybe they are more sales minded presently and would be interested in my book, Obstacle Running – Evolution of the Selling Mind by RJ DeLong, or perhaps the lifestyle blog of NameSurf, an account of how I’m traveling the world trading domain names and catching waves.
That is what the landing pages will find out, and instead of just losing perfectly good traffic, I can reroute it to something they might want from Ideabuds in a different way.
If I had laid links in the old fashioned way:
- I’d only have a traffic count on arrivals to the site (from GA), I would have no idea which exact link on a page or domain they actually clicked.
- I could never use these links in another way later, they would ALWAYS take people to foresight.domains – even after I sell that domain to someone else!
- LinkerPro allows me to see which EXACT links people tended to click on more so I can design them more that way in the future.
Just already today I’m learning that people click more often on the description link in my twitter profile than on the link that is placed in the actual place designed for the link to be: the website box. —> ideabuds.com/tw1 got more clicks than the ideabuds.com/tw2.
It could be because of the phrase, “check out my best ideas” preceding it and that the reader thinks it will take them somewhere different than the link below (since they are different endings on the links). Also, why click on a main website when there is another link right there saying this is the BEST part of the website? Anyone who wants to know more will choose the first to get a sense of who I am and what I’m about.
4. In another expansion of the LinkerPro concept, it allows me to segment my marketing by activity type: follows vs. commenting vs. direct messages vs. email vs. you name it.
Here are my links to start out with I wanted to keep things very simple for my “link carriers” but I also wanted to provide a deep segmentation analysis for which activities on twitter generate the most clicks: 1. Following, 2. Commenting / Tweeting @ people, or 3. Direct Messaging?
I showed the girls the email Twitter sends out to you when someone follows you:
I like how this user says: “let’s you” immediately giving us a feeling of being helpful to allow us to do something, instead of pitching something at us. Â I therefore decided to model my profile similarly: “Helping companies to…” Â
Ok well back to the topic:
- Following someone will be more effective if you create a draw out of the little profile line and pique their curiosity to click your link and see if you are worthy of a follow.
- My second method is tweeting @ people who are influential and essentially gaining friends in important places as well as some exposure on their wall. I’ll inject myself into various conversations in an intelligent way if I can quickly or I’ll simply say hello and introduce myself and put the link to my page.
- After I’ve followed them, commented on something they said, and tweeted something (ideally great content) at them, I can direct message them.
These three actions are segmented in the following ways, and similarly for Instagram.
The TW is so the girls know to use that link on twitter, and IG on instagram, the 1 and 2 I placed in the profiles so those will show clicks I get from follows. The 3 is their primary link, it used when commenting in public or tweeting at someone in public. The 4 is for links used in direct / private messages.
Clearly there is WAY more complexity that we could choose to implement, but for now I wanted to keep it VERY simple for the girls. Just make friends online, and share our website, in time I can create better content and once they get better at understanding which users might like which content better and they memorize their links, we can grow this to more complexity and personalization.
A few ideas for later?
- #Marketing users CTR vs #Entrepreneur CTR or #Finance CTR etc.
- Average # of followers Link segmentation
- Low Tweet / High Follower Ratio Tweeters – Perhaps our links will stay on and get more FaceTime longer?
- Many other ideas – I can think of hundreds I’m sure